SEO Case Study – Aitkens Pewter

Company Snapshot

For over 50 years, Aitkens Pewter has been producing some of the finest pewter creations available anywhere. Based in Fredericton, New Brunswick, a city famous for its artistic and cultural flair, Aitkens Pewter is dedicated, not only to creating quality products, but also, to providing excellent service at our Fredericton retail store. This dedication to quality and service is why the company’s touchmark — the triple A in a circle — has become such a highly respected, and enduring, symbol of craftsmanship. “The creative spark that inspired the birth of Aitkens Pewter in 1972 still inspires the design and crafting of every product that we make,” says company president Martin Aitken. “It’s that spark that creates the magic,” he says, “and it’s the magic that makes an Aitkens Pewter creation a work of art.”

CUSTOMER SINCE:

May 2023

01.

Keyword Research and Mapping

Focusing on the Canada Country, we researched 70 keywords and narrowed the list down to a potential 50. We then had the client select 30 keywords from our recommendations.

02.

On-Page Optimization

With target keywords selected, we implemented the on-page optimization strategy across target pages of the website. This included page titles, headers, meta descriptions etc. And Also Implemented sitemap.xml, robots.txt file, Alt Tag, Heading Tag, setup google analytics & google search console on the website.

03.

Link Building or Backlinks

We did create high quality backlinks such as classified submission, business listing, blog submission, article submission, profile, blog promotion, PDF Submission, bookmarking submission etc.

04.

Google Analytics Data

Compare: 8 Aug 2023- 5 Nov 2023 to 7 Nov 2023- 4 Feb 2024

05.

Here we can see the Users, Sessions

Compare: 8 Aug 2023- 5 Nov 2023 to 7 Nov 2023- 4 Feb 2024

06.

Here we can see the clicks, impression, CTR

Compare: 8 Aug 2023- 5 Nov 2023 to 7 Nov 2023- 4 Feb 2024

07.

Total Sales

Compare: 8 Aug 2023- 5 Nov 2023 to 7 Nov 2023- 4 Feb 2024

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