SEO Case Study – Weathered Not Worn

Company Snapshot

Owners Jennet and Derick Jackson reside in Atlanta, GA with their three adult children. In 2017, they started Weathered Not Worn in the basement of Derick’s mother’s home when he lost his six-figure job working as a sales director. Jennet began to share her love for vintage shopping and upcycled clothing with family and friends. She wanted to make a few extra dollars to help out the family’s budget. What started out in the basement has grown into a six-figure earning business and a brand that resonates with people from all walks of life across the nation. You can find Weathered Not Worn apparel at The Village Retail at Ponce City Market in downtown Atlanta or visit their private showroom located at Pittsburgh Yards.

CUSTOMER SINCE:

Feb 2023

01.

Keyword Research and Mapping

Focusing on the USA Country, we researched nearly 70 keywords and narrowed the list down to a potential 50. We then had the client select 30 keywords from our recommendations.

02.

On-Page Optimization

With target keywords selected, we implemented the on-page optimization strategy across target pages of the website. This included page titles, headers, meta descriptions etc. And Also Implemented sitemap.xml, robots.txt file, Alt Tag, Heading Tag, setup google analytics & google search console on the website.

03.

Link Building or Backlinks

We did create high quality backlinks such as classified submission, business listing, blog submission, article submission, profile, blog promotion, PDF Submission, bookmarking submission etc.

04.

Google Analytics Data

Compare: 17 Mar – 14 Jun 2023 to 16 Jun – 13 Sept 2023

05.

Here we can see the Users, Sessions

Compare: 17 Mar – 14 Jun 2023 to 16 Jun – 13 Sept 2023

06.

Here we can see the clicks, impression, CTR

Compare: 17 Mar – 14 Jun 2023 to 16 Jun – 13 Sept 2023

07.

Total Sales

From 13-Aug-2023 to 13-Sep-202

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