About the Brand
Heartland Bunkies designs and sells DIY small cabin kits that can be assembled by 3–4 friends or family members in a single weekend; without a contractor or a second mortgage. The brand empowers customers to build affordable, functional, and beautiful cabins for recreation, rentals, or off-grid living.
01.
Background
Heartland Bunkies had a strong product concept but limited organic visibility. Potential buyers searching for small cabin kits, DIY cabins, and affordable cabin builds were not consistently discovering the brand. Organic search traffic was low, and the website was not fully optimized to capture high-intent users or engage visitors researching cabin solutions.
02.
Objective
The primary objectives of the SEO campaign were to:
- Rapidly grow organic users and new users
- Increase organic sessions from high-intent search queries
- Improve user engagement and session quality
- Position Heartland Bunkies as a trusted authority in DIY and small cabin kits
03.
Our Approach
We implemented a data-driven and conversion-focused SEO strategy, including:
Keyword & Intent Mapping
Identified high-commercial and informational keywords aligned with product categories and customer search intent.
On-Page Optimization
Optimized product pages, collection pages, and metadata to improve relevance, rankings, and CTR.
Content Enhancement
Strengthened existing content and optimized landing pages to capture mid- and bottom-funnel organic traffic.
Technical SEO Improvements
Ensured proper indexing, crawl efficiency, and performance optimization for better search visibility
Continuous Performance Tracking
Monitored Google Search Console and analytics data to refine strategies based on real-time performance
04.
Organic Users & Audience Growth
Total Organic Users
- Increased from
- 1,568 to 22,249 (+1,318.94%)
New Organic Users
- Grew from
- 1,568 to 22,048 (+1,306.12%)
Returning Users
- Increased from
- 296 to 3,722 (+1,157.43%)
05.
Organic Traffic Performance
Organic Sessions
- Jumped from
- 2,329 to 30,965 (+1,229.54%)
Engaged Sessions
- Increased from
- 1,676 to 25,458 (+1,418.97%)
06.
Engagement Quality
- Engagement Rate
- Improved from
- 96% to 82.22%
- Indicates stronger intent match
- clearer messaging
- and higher-quality organic traffic
