About the Brand
West Coast Belts is a premium accessories brand specializing in high-quality belts designed for durability, comfort, and everyday style. The brand caters to customers seeking timeless designs with reliable craftsmanship, primarily through its eCommerce platform.
01.
Background
West Coast Belts aimed to scale its online revenue while reducing dependency on paid marketing channels. Although the brand had a solid product offering, organic visibility and consistent search-driven sales growth were key challenges. The goal was to strengthen search presence, attract high-intent users, and convert organic traffic into revenue.
02.
Objective
The primary objectives of the SEO campaign were:
- Increase organic sales and revenue
- Drive consistent growth in organic clicks and impressions
- Improve average search position and CTR
- Build a sustainable, long-term organic traffic channel
03.
Link Building or Backlinks
We did create high quality backlinks such as classified
submission, business listing, blog submission, article submission,
profile, blog promotion, PDF Submission, bookmarking
submission etc.
04.
Our Approach
We implemented a data-driven and conversion-focused SEO strategy, including:
Keyword & Intent Mapping
Identified high-commercial and informational keywords aligned with product categories and customer search intent.
On-Page Optimization
Optimized product pages, collection pages, and metadata to improve relevance, rankings, and CTR.
Content Enhancement
Strengthened existing content and optimized landing pages to capture mid- and bottom-funnel organic traffic.
Technical SEO Improvements
Ensured proper indexing, crawl efficiency, and performance optimization for better search visibility
Continuous Performance Tracking
Monitored Google Search Console and analytics data to refine strategies based on real-time performance
05.
Organic Sales Performance
- Total Sales: $122,990.07 (+130% growth)
- Net Sales: $110,723.08 (+116% growth)
- Orders: 4,705 (+50% growth)
- Products Sold: 5,631 (+70% growth)
- Visitors: 3,281 (+90% growth)
- Views: 7,806 (+48% growth)
Organic Search Performance
- Total Clicks: 48.8K (up from 15.7K in the previous 6 months)
- Total Impressions: 375K (up from 327K)
- Average CTR: Improved to 5%
- Average Position: Improved from 18.8 to 13
